This post details a few of the most significant modifications in customer behaviours when it comes to consuming media.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of streaming platforms and short form video content, the method by which people are getting their news is also evolving. People are increasingly turning towards online news sources, instead of viewing TV, to find out about the latest worldly affairs. However, at the same time, due to a constant circulation of information, people are coming to be overwhelmed by big quantities of content. In reaction to this, news agencies are re-engaging viewers by making short form content that is more clear and easier to follow. These days it is common to find news channels that have mass followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for supplying individuals with trusted and verified news sources, in a form they can readily interact with.
In the current digital age, mobile phones have come to be one of the most popular instruments that people are using to watch videos and gain access to media. These days, many social media channels are providing unlimited feeds of brief, successive videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms permit users to see a series of personalised content and interact quickly, making these videos much more appealing and addictive than standard media. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this trend is shifting the way individuals are actively seeking for and counting on to receive knowledge, in a quicker, much shorter and more visible format.
In recent years, with the growth of digital content, the way in which people take in content has shifted substantially. For several years, standard television was the primary source of household entertainment for the majority of people. However, since the development of streaming platforms, many audiences are turning away from set up tv, specifically among younger people. Rather, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences here the transformation in audience intake practices. These options are popular for permitting people to enjoy the shows and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming services as a prominent media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the sector.